Apparel makers plan deeper partnership with online retailers

摘要

Top apparel brand owners including Aditya Birla's Madura Fashion & Lifestyle, Landmark Group and Bestseller Group, among others are striking deeper partnerships with online retailers Flipkart and Amazon to expand their distribution and consumer base by introducing lower priced, exclusive ranges which are not made available in their physical stores. For instance, Madura Garments-owned Peter England launched a University line exclusively for college goers online while Pinna, Pepe Jeans, Bestsellers' Jack and Jones and Vero Moda, and United Colors of Benetton have all rolled out an online-only, affordable range. American Tourister has launched collections named Georgia, Copa and Camp, while Safari has launched a range called Thorium, and Sky-bags' online only line is Rubik. Levi's too relaunched Denizen to target this consumer set.