Principle: Lifestyle Strategy: Lifestyle for a thrilling performance

摘要

According to Michael Gehring's conviction, a retailer in the middle to upper genre should rather succumb to the role of the seducer than that of the provider, who scatters fun among the people in infusing emotions into his items. "We are dealing with consumers who have everything. That is why we have to let thrilling tales unfold so that the customers enjoy themselves in the shop". The module which he has ready for such an appealing range, is the collection Courtney & Brooks, Stadthagen. The idea of the niche filling product is aligned to lifestyle, for men who cherish personal understatement - no self-exposers. Completed with accessories such as plaids, beach towels and luggage, the separates collection has night lingerie, loungewear, boxer shorts, beach wear, cashmere knitwear, polos and t-shirts, whereby everything is connected in colour and style and is to be extended with shirts in midterm.