Building a new brand

摘要

Peter-Lennox Kerr reports from Holland on an integrated operation embracing Schlafhorst's new Belcoro trademark concept. For several reasons, Schlafhorst is fortunate in being close to a Dutch manufacturer that is completely vertical - from fibre bale to finished garment - and which has installed the latest Schlafhorst OE spinning machines. Rositta, based in Sittard, is a family-controlled concern and now one of the largest single jersey companies in Europe. It is an enthusiastic supporter of the Belcoro concept.