Global Brands on the Rack

摘要

When the world recession hit in 2008 many people speculated that interest in sustainability would decline in the face of pressure for affordability. That demonstrably has not happened. Consumers have maintained their demand for goods to be produced ethically and with care for the environment and, mediated by the major brands and retailers, the movement towards sustainable manufacturing is pervading the supply chain. In the current period of chequered recovery, manufacturers have also made the link between low consumption of energy, water and chemicals and their bottom-line performance.