Going for gold

摘要

The Woolmark Company is expanding its range of partnerships with Chinese luxury menswear brands through its Woolmark Gold programme, in order to meet the growing demand in China for high-end menswear tailoring and luxury fabrics. At a special event held on 15 April, as part of Shanghai Fashion Week, The Woolmark Company showcased luxury tailoring from four local high-end menswear brands - Trands, Kevin Kelly, Icicle and Beautyberry - all of which featured Woolmark Gold premium fabrics in their latest 2016 autumn/ winter collections. The Woolmark Company also held an independent Woolmark Gold show with Beautyberry, the fashion label from renowned Chinese designer Wang Yutao.