Cable industry puts its mouth where the money is

摘要

When multiple system operators began investing millions of dollars to upgrade their cable TV systems to two-way digital, they envisioned an expanding world of interactive video: movies-on-demand, shopping, interactive games and other unspecified applications. But as last week's National Cable Television Association's Cable '96 show in Los Angeles demonstrated, cable operators are moving away from those pie-in-the-sky plans to embrace more practical services such as data and telephony that promise a return on their investment.