The future of online social networks (OSN): A measurement analysis using social media tools and application

摘要

The explosion of online social networks (OSN) has created an interactive and communicative global phenomenon that has enabled billions of users to connect to other individuals on Facebook and Twitter but also with media sharing platforms such as Instagram and Pinterest. This study examines the current use of social media platforms and explores the factors that help define the long term implications of social media. The study employed a nationwide survey collected from 2012 to 2013 and is available from the PEW Internet research center of more than 2000 American citizens' behaviour towards OSNs. The results revealed strong predictors of OSN that form the connections among users; and the core significant predictors: age, gender and access to mobile Internet that foster the adoption and usage of OSN in the future. Furthermore, online activities such as posting video content on social networks also highlighted the online usage patterns and trends of using social media to actively engage with other users more willingly than text. This is due to the viral nature of online media sharing on social media and as part of the video viewing and creating experience. An outline of practical implications of the findings and areas for future research is also discussed. (C) 2016 Elsevier Ltd. All rights reserved.