SELF-POLICING STEP COINCIDES WITH MOBILE-AD COMPLAINT TO FTC

摘要

Online marketers announced they抮e ready and willing to regulate themselves -- just as consumer advocacy groups asked the Federal Trade Commission not to follow with mobile marketers what they called the ineffectual course they said the commission had taken with online marketers. A complaint by the Center for Digital Democracy and U.S. PIRG said the FTC must act now to rein in mobile marketing before practices that should be labeled unfair and deceptive are so well entrenched that they抮e impossible to stop. The complaint asked the commission to 搑equire true notice and disclosure,?including spelling out how consumer consent should be given, 搑edefine 憉nfair and deceptive挃 while examining the relationship between mobile marketers and carriers, review industry self- regulation and create a task force that would report annually and 損rotect youth from unfair or deceptive practices.?It asked the FTC to focus an investigation on behavioral targeting, location-based targeting, user tracking, audience segmentation and data mining. Meanwhile, the Internet Advertising Bureau joined with the American Association of Advertising Agencies, the Association of National Advertisers and the Direct Marketing Association to announce Tuesday an industry task force to develop self-regulatory principles for online advertising.