FCC to Study Hispanic TV Station Ownership

摘要

The FCC will do a study of how Hispanic TV station ownership relates to Hispanic programmingnand viewing habits, and begin field testing its study of critical information needs (CIN), the commissionnsaid in a news release Thursday. The National Hispanic Media Coalition (NHMC) and several industrynobservers said the study and the CIN test represent important steps toward more diversity in broadcastingnand better serving the growing Hispanic population. “Latino ownership diversity has been an ongoingnchallenge for broadcast — good, integrated data should direct the FCC's future efforts to engender bothnownership opportunities AND more robust Latino-serving content in English and Spanish, across platforms,”nsaid Jason Llorenz, director-innovation policy for Latino Information Network.