In a DisplaySearch survey of 15,000 connected TV owners in 15 countries, 88 percent of tabletnusers and 82 percent of smartphone owners said they use their mobile device at least “some of thentime” while watching TV, the research firm said. Primary second-screen activities include checkingnemail, browsing the Web, texting, and checking Facebook and weather, it said. “For many peoplenaround the world, multi-tasking with apps on smartphones and tablets while watching TV has forevernchanged the traditional TV-focused viewing experience,” said DisplaySearch analyst Riddhi Patel.nWhile 85 percent of tablet owners use their devices to watch online content, just 65 percent of smartphonenowners use their device to watch online content, primarily due to screen size, DisplaySearchnsaid. Other reasons cited for not watching video on a smartphone include inferior sound quality, thendiscomfort of holding the device for a long time and difficulty in finding content to watch, it said.nThe 15 percent of tablet owners that never view online content on a tablet don’t because of screen sizenand poor sound quality, it said. There’s little evidence to support a “commonly held belief” that tabletsnand smartphones will cannibalize or adversely affect sales of TVs larger than 30 inches, Patelnsaid. While tablet ownership has impacted sales of smaller-size TVs, “owning smartphones has littlenor no effect on TV purchases,” she said. Results varied according to region, Patel said. Some 60 percentnof connected TV owners in the U.S. and other mature markets said they sometimes watch contentnon a tablet, as said 72 percent in emerging markets including Brazil, China and India. The survey wasndone between January and June across key global markets including Brazil, urban China, France, Germany,nIndia, Indonesia, Italy, Japan, Mexico, Russia, Thailand, Turkey, the U.K., U.S. and Vietnam,nDisplaySearch said.
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