Gold Mine in Rural Markets

摘要

Traditionally India has been a follower-adapting existing models-be it technology, telecommunications, or manufacturing. Today, India is a different country with a steady output of innovations and ideas. But to be successful in emerging markets such as India and China, where the growth is four to five times more than developed countries, innovation and technology development has to address the needs of these markets. This requires a total shift in mindset and the way technologists have been working. It is important for technologists to have an understanding of the markets, their needs, and more importantly the price the customer is willing to pay.