Jochen Mundinger, 32: Reducing the carbon footprint of travel

摘要

Frustrated by trying to coordinate different modes of transport to get from Switzerland to a conference in Poland four years ago, Jochen Mundinger had an idea for a search engine that would find the fastest, cheapest, or most ecological way to get from A to B. Mathematically, what's involved is a network optimization problem under a particular set of constraints-a perfect fit for Mundinger, who was trained as a network analyst and works at the Swiss Federal Institute of Technology in Lausanne. In 2007, he turned the idea into a company, RouteRank.