The Color Revolution

摘要

Historians of technology are not especially known for their great sense of style. Regina Blaszczyk's The Color Revolution may change that, not through fashion advice for the twenty-first-century scholar, but by providing an original and well-researched account of how color came to play a central role in twentieth-century American consumer culture. Contrary to intellectual histories tracing the evolution of scientific and philosophical ideas about color, or more anthropologically inspired studies of color symbolism, Blaszczyk focuses on the everyday business of color, more specifically, the wide-ranging if underappreciated role of color experts in American manufacturing, retailing, and advertising from the 1890s to the 1960s.