A trust model for collaborative redistribution platforms:A platform design issue

摘要

The aim of this research is to gain insight into trust issues within collaborative redistribution platforms (CRPs) by testing the impact of their design on the formation of trust and its subsequent effect on behavioral intentions. A quantitative study was conducted among 216 respondents who had made second-hand purchases on two French websites. Findings show that design features do not all have the same influence on trust in the platform and trust in the seller. Seller reputation has a positive influence on both trust in the seller and trust in the platform. Ease of use and enjoyment influence trust in the seller, while third-party recognition is a determining factor of trust in the platform. Trust in the platform is a significant determining factor of trust in the seller and behavioral intentions are influenced by trust in the platform. Recommendations are suggested to managers to enhance trust within collaborative redistribution platforms (CRPs).