Eye Tracking Methodology: Theory and Practice

摘要

Andrew Duchowski notes in his preface, "Eye tracking finally appears to be entering into mainstream science, where the eye tracker is becoming less of a novelty and more of a tool" (vii). His book introduces you to the theory and physiology behind that tool as well as its practical applications. Significant additions to the first edition include chapters on new eye tracking technology, a section on experimental design and empirical guidelines, and an expanded discussion of eye tracking applications. Although its intended audience is "interdisciplinary" and includes undergraduate and graduate students, portions of the book may be discouragingly technical if you lack a strong computer science background. However, the four-part structure enables you to quickly locate material suited to your background and needs; additionally, each chapter concludes with a helpful summary and discussion of further resources.