EFFICIENT METHODOLOGY, TERMINAL AND SYSTEM USING THE INFORMATION OF EYE TRACKING AND MULTI SENSOR FOR THE MEASUREMENT OF MOBILE/ONLINE ADVERTISEMENT EFFECTS

摘要

PURPOSE: a kind of efficient method, terminal and system are provided more accurate by measure come the demonstration effect for judging advertising results using the effect of information eyes tracking and multisensor measurement movement/online advertisement, pass through various multisensors. ;CONSTITUTION: a kind of tracking of eyes and/or multisensor module are mounted on mobile/online mobile communication of terminal (100) measurement or the effect of Internet user. The terminal includes the measurement function of advertising results, and service server sends the information and content. The information and content include advertisement, and advertising data server (200) receives eyes tracking and/or Multisensor Measurement information, which tracks from eyes and/or multisensor terminal. Based on the information, advertisement sensor executes the analysis and generation demonstration effect. ;The 2010 of copyright KIPO submissions