Organizational Rhetoric:Situations and Strategies

摘要

" Organizational rhetoric [OR] is the strategic use of symbols by organizations to influence the thoughts, feelings, and behaviors of audiences" (p. 2). In Organizational Rhetoric: Situations and Strategies, you learn the role that rhetoric plays in an organization's contemporary culture; how it identifies rhetorical strategies, addresses critical approaches related to issues and risks, and evaluates and critiques OR; and its methods of creating and maintaining its identity for audiences.