Paula's Choice: A New Fulfillment Partner to Manage Growth

摘要

The popular online purveyor of skin care and beauty products undergoes a natural process of maturing. Rapid sales growth dictates that the Seattle-based merchandiser hire an outsourcing partner to handle order-fulfillment duties in the eastern U.S. Paula's Choice LLC is yet another of those success stories that begins with one person mining a market opportunity through a combination of quality products and a dynamic personality. But, as with so many entrepreneurial ventures, there comes a time when sales growth dictates a new approach to the business. Launched in 1995, Paula's Choice is the creation of Paula Begoun, an author and consumer advocate for skin care and beauty products. Her 20 books include Don't Go to the Cosmetic Counter Without Me and The Original Beauty Bible. Begoun parlayed her success as a media celebrity into a line of specially formulated beauty products, sold over the internet.