High tech companies are aggressively expanding in emerging markets to tap growth opportunities in multiple countries, especially in Asia, that offer a rising consumer class and the promise of increased sales. Companies are well established in some of the more mature "emerging" economies. In UPS's Fifth Annual Change in the (Supply) Chain Survey, 71% were already doing business in China, 45% in India and 45% in other Asia-Pacific markets. Additional markets in which they reported an existing presence included Mexico (43%), Brazil (42%), Russia (31%) and countries in Africa (26%).
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