GEOGRAPHIC SCOPE, PRODUCT DIVERSIFICATION, AND THE CORPORATE PERFORMANCE OF JAPANESE FIRMS

摘要

The study extends research on the geographic scope, product diversification,a nd performance relationship by exploring both the antecedents and consequences of geographic scope. In so doing, it addresses a fundamental criticism of the geographic scope-performance relationship; nemely, that the observed positive relationship between geographic scope and performance is spurious because it is the possession of proprietary assets that is the foundation of superior performance, not expansion into international markets per se.