RESEARCH NOTES AND COMMUNICATIONS; PROBING THE UNOBTRUSIVE LINK: DOMINANT LOGIC AND THE DESIGN OF JOINT VENTURES AT GENERAL ELECTRIC

摘要

Prahalad and Betis (1986) have proposed that the successful management of highly diversified firms can be attributed to the concept of a corporate "dominant logic" that guides all of its business units. We argue that dominant logic addresses the problem of balancing the needs of business units against those of the corporation as a whole. We also suggest that the presence of a clear and consistent dominant logic must lead to a high degree of consistency in teh strategic moves that are undertaken by each of the business units within the diversified firm.