Product platforms and market segmentation

摘要

Consumer requirements are becoming increasingly more diverse and placingtgreater demands on businesses as a result. Ongoing market volatility heightens [ what is already a considerable challenge. Satisfying consumer desire for greater product variety means that firms need to embrace at least some aspects of lean production. One example is the manufacture of different products using the same platform. Savings in terms of both costs and assembly time are regularly achieved when platforms are utilized in this way.