Social CEOs: Does the person on the street chat with your CEO on Twitter?

摘要

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The everyday Twitter narrative of Nyberg challenges established ideas of social media about personalized tone and interactions by highlighting three characteristics: limited scope of actors and content, including the local Nordnet sphere, a formal tone in the tweets mainly based on corporate information and presentation, and few examples of dialogue and a limited number of voices outside of Nordnet. The data set of Nyberg’s Twitter feed during a period without any major events or crises for Nordnet paints a picture of a rather non-personal CEO with limited ideas on his mind to share online and with few friends. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.