The Strategic Challenges of a Social Innovation: The Case of Rang De in Crowdfunding

摘要

Crowdfunding sites in developing countries need to work on changing culture and social structures to foster a 'giving' culture. Crowdfunding sites must find an appropriate legal status to be able to conduct their business. Online lending platforms need to make a decision on the subsidization expected from lenders. Online lending platforms need to be transparent on their interest rate and lending practices to the microfinance institutions.