ViaSat Hopes To Lure Rural Subscribers with Unlimited Bandwidth

摘要

Satellite broadband hardware and services provider ViaSat outlined its strategy for penetrating more deeply into DSL- and cable-served areas once its ViaSat-2 satellite is in orbit, a strategy it has begun to test now in low-demand areas. As is the case with its competitor, the EchoStar-owned Hughes Network Systems' HughesNet service, ViaSat's Exede consumer satellite broadband growth is slowing as high-demand areas fill up the beams allocated to them. ViaSat has said in the past it is determined not to open up new capacity on these beams by reducing service quality, meaning the only path to growth in the next two years will be luring customers in regions where demand has been lowest - the rural areas of the United States.