Bottle caps and ring pulls were all you needed

摘要

'Come on Join the Beat' has been Coca-Cola's biggest ever Gulf-wide consumer promotion; its supporting advertising campaign has been described as 'cutting edge' and for the first time Coca-Cola used sleeve packaging. Launched throughout the GCC (Saudi Arabia, Bahrain, Oman, Qatar, Kuwait and the UAE) in February in a series of roadshows, Coca-Cola's biggest ever promotion in the region offered consumers the opportunity to collect up to 2.5 million prizes.