(Re)Defining metal packaging: for the speciality beverage sector

摘要

Global consumer product goods companies are restructuring their beverage brands to appeal to shifting and increasingly diverse consumer market segments. Consumers are viewing beverage brands less conventionally and are demanding greater choice in flavours and sizes. Whether products are marketed as healthy, high-energy or simply stylish, packaging is a vital component to introducing and re-creating brands in this newly fragmented market landscape.