For the ride

摘要

Supporting the launch of juicy drench spring water, is a new TV and digital ad campaign which features a giant pheasant being ridden by a cowboy, rodeo-bull style, to the classic Black Box track 'Ride on Time'. The advertisement has been created to demonstrate the benefit of staying hydrated. It features the end line 'Stay on top of your game' and is part of a £5.5 million marketing campaign that includes TV, PR, online and in-store activity.