Al Ain Mineral Water has got its production and marketing of Capri-Sun Juice in the United Arab Emirates off to a high-profile start with an SMS-based family promotion under the banner of 'Happy Birthday'.rnThis reflects the brand's 40th birthday. The promotion mechanic centres on unique numbers within 10 packs of Capri-Sun. Three prizes of family holidays in France, featuring a Parisian amusement park and flying Emirates Airlines, have helped boost consumer interest in the initiative.
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