Gold award for interactive can

摘要

Ball Packaging Europe won a gold award for its 'Fizzy Beast' augmented reality cam paign at this year's Top Produkt Handel (Top Retail Product) awards staged by Ger many's Handelsjournal retail trade magazine. Ball developed the interactive 'Fizzy Beast' character; a 3D toon in a can, com plete with photo app and Facebook viral for the launch of a new flavour of Perlquell, an own brand mineral water marketed by the German Edeka-Hessenring retail chain.