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SYSTEMS AND METHODS FOR INTERACTIVE ON-LINE ADVERTISING USING AUCTION PRIZES AWARDED BASED ON USER ENGAGEMENT AS DETERMINED BY AD-SURVEY SUBMISSION
SYSTEMS AND METHODS FOR INTERACTIVE ON-LINE ADVERTISING USING AUCTION PRIZES AWARDED BASED ON USER ENGAGEMENT AS DETERMINED BY AD-SURVEY SUBMISSION
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机译:使用由广告调查提交确定的基于用户参与度授予的竞价奖励的交互式在线广告的系统和方法
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摘要
The present invention discloses systems and methods for interactive on-line advertising using auction prizes awarded based on user engagement as determined by ad-survey submission, methods including the steps of: providing an ad survey having an advertisement and a survey for viewing and submission; upon a user submitting a completed ad survey, presenting the user with an incentive to be pledged, by the user, to an ad-survey auction; and awarding an auction prize to a wining user based on a maximum amount of pledged incentive in the ad-survey auction by the winning user. Preferably, the method further includes the step of: constructing a user profile having at least one user characteristic for users of the ad survey. Most preferably, at least one user characteristic is selected from the group consisting of: a user surfing pattern, publicly-available user data, private user data, a user interest, and an ad-survey interest.
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