Water resource funding

摘要

FOR the renewal of its I LOHAS natural water; Coca-Cola Japan www.cocacola.co.jp is not only introducing new packaging which features environmental benefits but is stepping up its water resource support activities. Partly driven by I LOHAS sales, CC Japan will this year channel funds to 23 organisations throughout Japan which are oriented primarily to the protection of water catchments, especially forests and mountains. Mountain land has a special status in Japan, to the extent of being celebrated in an annual public holiday.