NEW Zealand's Lemon & Paeroa carbonated range might not be the market leader it once was, thanks to changing tastes and competition from hundreds of other brands, but it remains an enduring Kiwi icon. It still sells in huge quantities, competition notwithstanding, and has even gained traction in Australia and the South Pacific... although the Aussies took some convincing about its distinctive taste. It seems to have been around for ever and for every living New Zealander that is so: it was first bottled in 1907.
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