'That's How We Do Things Here: Local Culture and the Construction of Sweatshops and Anti-Sweatshop Activism in Two Campus Communities'

摘要

This paper uses data from campus newspapers at two large Midwestern universities to examine local claimsmaking about the problem of sweatshops and anti-sweatshop activism on each campus. Although student activists at both schools sought to solve the same problem (i.e., the manufacture of university-licensed apparel by sweatshop labor) with the same solution (i.e., convincing their university administrations to join the Workers' Rights Consortium, a sweatshop monitoring organization), what was ostensibly the same issue was constructed in very different ways in the claims found in the two newspapers. Drawing on the concept of "local culture," our analysis illustrates how claimsmakers at each campus used locally and situationally embedded interpretive resources both to establish the problem of sweatshops and to present solutions to this problem. We use these findings to draw implications for both social problems theory and the study of social movements.