Despite analysts suggesting that the scale of the recession will dwarf that of the Great Depression, and that Britain in particular will be the hardest hit of all the Western economies, every now and again a story pops up in the press that puts things into perspective. One such story appeared last month in The Daily Telegraph. It reported a 67% increase in the sale of blonde hair dye compared to this time last year. Apparently such a 'simple change of hair colour is providing women with the perfect antidote to the gloom of the credit crunch'. As uplifting as an influx of peroxide blondes on the British High Street may well be, this positive, glass-is-half-full-approach to the recession delivers an excellent metaphorical memorandum from which we should all take note: that it is far better to engineer ourselves out of the doldrums than to wait indefinitely for the wind of change to come.
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