ATEME finds broadcasters looking to virtual programming to exploit their content libraries

摘要

More than a third (36 percent) of broadcasters are failing to utilize their content library despite facing increasing competition from streaming services, according to research by ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT. Although almost all (98 percent) of the broadcasters surveyed use their content library to create new channels for particular events or occasions, the majority (82 percent) are impeded in the ability to do it quickly, unlike their streaming counterparts.