The Benefits of Collaboration Between For Profit Businesses and Nonprofit Arts- or Culture-Oriented Organizations

摘要

This paper describes how a business ("for-profit" for purpose of this paper) may benefit from collaborating with a nonprofit or culture-oriented organization. Three arguments support this proposition. First, businesses today face increasing expectations to provide evidence of corporate social responsibility to their customers and stakeholders. Collaboration with a culture-oriented nonprofit provides an effective vehicle by which a business can demonstrate its commitment to meeting those expectations. Second, the market value of an organization today often is based more on its intangible rather than its physical assets. An organization relies more upon the knowledge and intellectual capital of its employees rather than its physical machinery of production. Collaboration with a culture-oriented nonprofit provides a means by which a business can foster creativity, empathy, and originality in its employees (Daum, 2003).