A Micro Level View of the Self- Reinforcement Process

摘要

Introduction The present condition of the international business environment has sparked renewed interests in understanding the process by which individuals make behavioral decisions and rationalize their actions. News about the shrewd and sometimes unethical and unscrupulous behaviors of corporate executives is commonplace. Some of the schemes and schemers highlighted lately are the Bernard Madoff scam (United States Ponzi scheme), Amway and Quixtar scam (consumer fraud and phony business opportunities), Weizhen Tang (Canadian Ponzi scheme and securities fraud), and the AIG scandal (alleged misuse of government bailout funds).