Sandy Markus was a frustrated bride-to-be. She had tried to register at several stores for specific china, silver and crystal pieces, only to find that the stores didn't stock many of the items. Some weren't even listed in catalogs. The problem isn't new. A retailer's limited store space means manufacturers can't display their entire product lines. Customers, in turn, either don't buy products because they don't know they exist, or they have to order something sight unseen. There had to be a better way. Markus and her fiancee, Ronald Coleman, resolved to find it. That spark of inspiration, and that marriage, created MarCole Enterprises of Walnut Creek, Calif. Markus and Coleman took their combined experience in retail marketing, added their fascination with multimedia technology and came up with an in-store, interactive shop-ping system.
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