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Value Creation with Interactive Self-Service Information Technologies (SSIT) In-Store

机译:使用互动自助服务信息技术(SSIT)在商店中创建价值

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With the digital transformation, retail strategies have become increasingly service-oriented, and the focus on proposals to create value become the core of the retail sector. As digital consumer decision aids, SSITs (self-service information technologies) are a growing part of this retail evolution, where consumer information search becomes an interactive and connected experience. The purpose of this paper is to provide new insights into what may lead to greater user experience value of SSITs in-store, and the reuse of the SSITs.
机译:随着数字转型,零售策略已经变得越来越越来越维修,而且侧重于创造价值的建议成为零售业的核心。作为数字消费者决策辅助工具,SSITS(自助服务信息技术)是这种零售进化的越来越多的部分,其中消费者信息搜索成为交互式和连接的体验。本文的目的是提供新的见解,以导致SSITS在商店的更大用户体验值以及SSIT的重用。

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