Cutting the Suit to Fit the Cloth

摘要

For the moment at least, while traditional high-spending military customers from Europe and North America are being put to the sword by their financial masters (motto: fear naught-apart from accountants), industry is having to radically rethink its global military business strategy. The markets for high-price ticketed items such as attack helicopters and those designed specifically for military missions are already decreasing. Yes, there are the BR1C countries (Brazil, Russia, India and China), but Russia and China are not open to companies selling highly specified military equipment from the western countries.