Stirling work pays dividends

摘要

If the RIB A Journal's copy deadline had been a few days later the graph in Steve Parnell's and Nathan Breeze's article 'As Seen on TV (RIBAJ October 2013) about media coverage of this year's RIBA Stirling Prize would have gone off the scale - upwards. Compared with 2004's highest viewing figure of 1.3m for the Stirling Prize programme on Channel 4, the number of 2013 viewers is extraordinary. TV coverage included BBC News At Ten (4.8m viewers), the BBC News Channel (9.4m weekly viewers) and BBC News Online (19.8m weekly readers). So it may not have been scheduled against the X Factor (audience 8m), but the audience certainly compares favourably with one of TV's most popular shows.