Diversity or bust

摘要

I am of the firm belief that a new culture and attitude is needed for our profession to navigate the changes coming towards us. These are not just the plethora of technical and technological changes, but global and societal responsibilities. Much more is going to be expected of our profession in business, in our contribution to our own and the wider world communities, and towards the stewardship of the environment. We are at a pivotal point in the place of architecture within society and within the construction industry. It is no longer simply a question of creating fine buildings; we now need to demonstrate an equal level of social responsibility and economic engagement, and an ethical stance which delivers what our clients, stakeholders and the industry seek from us. The answer is leadership.