This paper examines the current status and prospects of heterodox approaches to economics in relation to the problem of marketing ideas to groups of potential users who see the world in very different ways. It draws lessons from the changing status of behavioural economics and highlights the marketing problems that arise between heterodox economists whose perspectives overlap only partially. Its principal message is that the best hope for heterodox economics may lie in taking a less openly combative approach than hitherto when trying to win over mainstream economists and instead using strategies of stealth based on the empirical advantages of pluralistic applied research methods.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/09538259.2012.701927
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机译：本文研究了将异类经济学方法与向以不同方式看待世界的潜在用户群体营销思想问题相关的现状和前景。它从行为经济学的变化状态中吸取了教训，并突出了异端经济学家之间的营销问题，这些经济学家的观点仅部分重叠。它的主要信息是，当试图赢得主流经济学家的青睐时，对异端经济学的最大希望可能在于采取一种迄今不那么公开的战斗方式，而是根据多元应用研究方法的经验优势使用隐身策略。查看全文下载全文textRelated var addthis_config = {ui_cobrand：“泰勒和弗朗西斯在线”，servicescompact：“ citeulike，netvibes，twitter，technorati，delicious，linkedin，facebook，stumbleupon，digg，google，更多”，发布号：“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/09538259.2012.701927
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