MARKET SURVEY 1: GARDEN CHEMICALS

摘要

Consumers in the UK spent f320 mn on garden chemicals in 1997. These chemicals account for a fairly steady 12 per cent of the total household outlay on garden products. Market growth has been slowest in composts, where low prices on bulk packs have inhibited growth. However, recent months have brought interesting innovations such as Plant Protection Compost, a premium Levington product which incorporates an insecticide, suppressing greenfly or vine weevil in plants grown with this compost. In contrast, prices in the growing-bag market have been eroded quite sharply.