Getting the Best From Your Infomercial Production Team

摘要

Are you prepared to create an infomercial that will be a home run? What are the secrets to choosing and managing a direct response television (DRTV) producer? What are the benefits of your product? What are the features and advantages? What about your "unique selling proposition" (USP)? Do you know your up-sells and giveaways? The secret to a great DRTV production is collaborating with your producer to: 1. Write killer messaging 2. Build an amazing, irresistible offer that grabs the consumer 3. Answer the consumer's question: "What's in it for me?" 4. Answer the consumer's subtext: "Why should I believe this commercial/infomer-cial?" Generally speaking, a producer is the only service provider marketers hire that will make money whether the infomercial achieves success or not. While choosing a producer is its own challenge, working with that producer is where the rubber meets the road.