In the past, an infomercial's sound component was handled by a sound studio; graphics by a graphics studio; off-line editing at one location and online at another.rnToday, the whole package can be done in one place, typically right under the roof of the production company itself. It goes to show that high-tech companies aren't the only ones cashing in on the information age. With new tools and systems being dangled in front of them all the time, infomercial producers are racking up both cost and time savings. From editing suites to sophisticated equipment to the Internet, long-form production has gone high-tech over the last few years and no one's more thrilled than the producers.
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