The Anti-Infomercial Revolution: Using Infomercials to Market to the Echo Boomers

摘要

What do you do if the target demographic for your new, cutting-edge product is a male, age 18 to 24? Certainly, that's not your stereotypical 35-year old female infomercial customer. In addition, what if you are particularly sensitive to your company's image and you want to brand the product as hip and cool? You ask yourself, "Can I even do an infomercial?"