Tapping Latin American Markets

摘要

If Saadin Solah had his way, American marketers branching out into Latin America would come to him with at least a basic knowledge of the import requirements and best DRTV partners in the countries where they want to do business. These two areas tend to trip up marketers, says Solah, CEO at Ecuador-based Tventas, and prevent them from reaching success in countries like Venezuela, Chile, Ecuador, Argentina and Mexico. "If you cover these two areas, and if you have a good product, then you're going to find success in Latin America," says Solah, whose firm works throughout Latin America (with the exception of Brazil) and in the U.S. Solah cautions marketers to pay particular attention to import regulations (some countries, for example, may require independent inspections at port, while others do not) and government certifications (agencies may have to approve electrical items prior to sale, for instance).