FTC Sets New Guidelines for Endorsements, Testimonials

摘要

The Federal Trade Commission (FTC) announced the approval of final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The guidelines, last updated in 1980, now state that advertisements featuring a consumer and conveying an experience with a product or service as "typical" when that is not the case, will be required to clearly disclose what consumers should generally expect.